2/11/2019 0 Comments Securing Sponsorship for a RaceThe recipient of a juris doctor from Lewis and Clark Law School, Kalley Aman is a Los Angeles, California-based attorney who specializes in labor and employment law. An avid runner, Kalley Aman has competed in numerous Manhattan Beach 10K races and is interested in how races come together from the perspective of event organizers. One of the biggest factors in determining the success of a race is the amount and quality of sponsorships. Before seeking sponsorship partners, consider the areas in which you need the most support. Ideally, a primary race sponsor will help fund prizes and promote the event, among other needs. If your race is in need of greater promotion to increase registration numbers, look to partner with a local or prominent business or media organization that can advertise and promote the race. Knowing your running audience can also help attract sponsors. Gather information about their goals and interests, and use that during your search for sponsorship. For instance, if you discover a large segment of race participants work in the health care sector, try reaching out to businesses in the health care field.
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AuthorAfter earning her bachelor of science in political science and her master of science in political theory and international law from Portland State University, Kalley Aman continued her legal studies at the Northwestern School of Law at Lewis & Clark College. Archives
December 2020
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